Color: Hex Code #993333
Name: Ruby Tone
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Description
Evokes passion, power, and warmth; often used for energy, excitement, and calls to action.
RGB:
153,51,51
HSL:
0,50%,40%
Luminance
0.0938
Contrast Vs White
7.3 WCAG: AAA · 7.30:1
Contrast Vs Black
2.88
Best Color For Text
white
Psychology Of #993333
Color Emotion
Passion, Energy, Urgency, Excitement, Love, Danger
Effect description
Stimulates and energizes. Increases heart rate and creates urgency. Can evoke strong emotions and immediate action.
Color Personality
Bold, Confident, Powerful, Aggressive, Dominant, Energetic
Best uses Cases
- Call-to-action buttons and conversion elements
- Sale and clearance notices
- Food and restaurant brands
- Sports and energy brands
- Warning and alert messages
- Emergency services
Avoid cases
- Calming or relaxation services
- Financial services
- Luxury or premium brands
- Healthcare (except emergency)
Famous brands
Brands that use a similar color:
Coca-Cola, YouTube, Netflix, Target, CNN, Red Bull
Coca-Cola, YouTube, Netflix, Target, CNN, Red Bull
Industry guidance
High energy apps, urgent notifications, live streaming
Example Buttons
Example Cards
Cards & Containers
Default Card
This is a standard card with subtle borders and clean styling.
Accent Card
Card with colored icon and light background using your primary color.
Hover Effect Card
Hover over this card to see the colored shadow effect.
Top Border Card
Card with a thick colored border at the top for visual emphasis.
Image
Image Card
Card with gradient image placeholder using your color.
New
Badge Card
Card with colored badge for status or labels.
Modern Website Color Palette
